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Assignment 2: Competition, Marketing Mix, and Pricing
Due Week 8 and worth 300 points
For this assignment, use the same health care provider as in Assignment 1.
Write a four to six (4 6) page paper in which you:
- Determine the key characteristics of the users of the products and/or services of the health care provider you selected.
- Analyze the competitive environment of the health care provider you selected and recommend a course of action for strategic marketing success.
- Determine which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.
- Determine the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected.
- Provide at least three (3) qualified sources, e.g., peer reviewed journals, professional organization Website, or health care provider Websites.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one inch margins on all sides; references must follow APA or school specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
- Analyze the competitive environment of a health services organization and identify a course of action that will allow for strategic marketing success.
- Analyze the users of the health care system.
- Describe the various tools of the marketing mix available to health care providers.
- Use technology and information resources to research issues in health services marketing.
- Write clearly and concisely about health services marketing using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills.
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Points: 300 |
Assignment 2: Competition, Marketing Mix, and Pricing |
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Criteria |
Unacceptable |
Meets Minimum Expectations |
Fair |
Proficient |
Exemplary |
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1. Determine the key characteristics of the users of the products and/or services of the health care provider you selected. |
Did not submit or incompletely determined the key characteristics of the users of the products and/or services of the health care provider you selected. |
Insufficiently determined the key characteristics of the users of the products and/or services of the health care provider you selected. |
Partially determined the key characteristics of the users of the products and/or services of the health care provider you selected. |
Satisfactorily determined the key characteristics of the users of the products and/or services of the health care provider you selected. |
Thoroughly determined the key characteristics of the users of the products and/or services of the health care provider you selected. |
|
2. Analyze the competitive environment of the health care provider you selected and recommend a course of action for strategic marketing success. |
Did not submit or incompletely analyzed the competitive environment of the health care provider you selected and incompletely recommended a course of action for strategic marketing success. |
Insufficiently analyzed the competitive environment of the health care provider you selected and insufficiently recommended a course of action for strategic marketing success. |
Partially analyzed the competitive environment of the health care provider you selected and 0artially recommended a course of action for strategic marketing success. |
Satisfactorily analyzed the competitive environment of the health care provider you selected and recommended a course of action for strategic marketing success. |
Thoroughly analyzed the competitive environment of the health care provider you selected and recommended a course of action for strategic marketing success. |
|
3. Determine which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected. |
Did not submit or incompletely determined which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected. |
Insufficiently determined which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected. |
Partially determined which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected. |
Satisfactorily determined which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected. |
Thoroughly determined which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected. |
|
4. Determine the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected. |
Did not submit or incompletely determined the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected. |
Insufficiently determined the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected. |
Partially determined the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected. |
Satisfactorily determined the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected. |
Thoroughly determined the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected. |
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5. Three (3) references |
No references provided |
Does not meet the required number of references; all references poor quality choices. |
Does not meet the required number of references; some references poor quality choices. |
Meets number of required references; all references high quality choices. |
Exceeds number of required references; all references high quality choices. |
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6. Clarity, writing mechanics, and formatting requirements |
More than 8 errors present |
7 8 errors present |
5 6 errors present |
3 4 errors present |
0 2 errors present |
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