consumer behavoir

READ CHAPTERS 7 & 8

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Two of the learning objectives are addressed in this post: (1) Analyze and compare psychological influences on buyer behavior. (2) Compare and contrast consumer behavior and the role it plays across diverse cultures. Locate an advertisement that demonstrates one of the appeals and upload or embed it in your post so we can all see (be tasteful and make sure you put “for educational purposes only” below the ad). In your post address its appeal applying the concepts in that section of your assigned reading. Be sure to support with citation and reference. Then, use the Web to research India and its culture. How would the same ad appeal to that culture? What would be the pros and cons of launching the same ad in that country?

 

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