Entries by James Anderson

number of talks of global economic and trade sanctions on countries

July 1, 2022 in /by

Over the past few years there has been a number of talks of global economic and trade sanctions on countries.  Sanctions are often results of cultural/social differences, such as human rights, or political/legal differences such as military actions, intellectual property infringement, and country-boarder disputes. The purpose of sanctions is vast; however, a common goal is […]

 

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final assessment for the subject of Consumer Behaviour

July 1, 2022 in /by

Hi there, I have one final assessment for the subject of Consumer Behaviour, where you have to answer for 2 different questions mentioned in the assignment consisting 2500 words, using the the consumer behaviour theories putting table, figures and quality intext citations, using Harvard referencing. I need good 20 to 25 good Harward references from quality […]

 

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E-commerce is an important part of the B2B marketing world.

July 1, 2022 in /by

For this assignment, read the case study, “Johnson Controls, Inc.” (Attached). Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale. You must answer all 4 questions Within the scope of the promotional element of the marketing mix, explain how traditional marketing might be used effectively […]

 

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The seven criteria for describing a nation’s economy introduced at the beginning of this chapter can be combined in a number of different ways.

July 1, 2022 in /by

The seven criteria for describing a nation’s economy introduced at the beginning of this chapter can be combined in a number of different ways. For example, the United States can be characterized as follows: Type of economy: advanced industrial state Type of government: democracy with a multiparty system Trade and capital flows: incomplete free trade […]

 

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Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan.

July 1, 2022 in /by

Using the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior. Note: You should create and/or make all necessary assumptions needed for the completion of this assignment. Instructions Create the second part of your marketing plan: Describe or […]

 

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Prepare an international marketing strategy for the future three years of the brand;

June 30, 2022 in /by

Prepare an international marketing strategy for the future three years of the brand; product and brand of your choice. The final strategic plan will include the following: Select one new country market for future market development. Select one existing country for further market penetration. Select one existing country for future divestment (exit). Your selection criteria (Review Chapters 6, […]

 

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Social, Ethical, and Legal Implications assignment is part of the total marketing plan as outlined in the grading guide.

June 30, 2022 in /by

Purpose of Assignment The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. […]

 

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STRATEGIC MARKETING PLAN

June 30, 2022 in /by

This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan. PRODUCT/SERVICE This assignment requires application of […]

 

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Global Marketing and how the foundations of Marketing you learned in other introductory courses holds true at the global level.

June 30, 2022 in /by

Chapter One begins with an overview of Global Marketing and how the foundations of Marketing you learned in other introductory courses holds true at the global level.  One such foundation is the strategic decision for growth: the Product/Market Growth Matrix. The text uses the example of Starbucks to demonstrate how a firm can grow using all […]

 

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Define the core issue or issues involved in the case. What is Reed’s position in the Columbus market?

June 30, 2022 in /by

Case study essay with 1200 words 1)   Define the core issue or issues involved in the case. What is Reed’s position in the Columbus market? (you may draw perceptual map). 2)   Identify the alternatives (strategy or significant marketing action) decision-makers may select (at least three comprehensive alternatives). 3)   Should Collins continue the dollar specials campaign? What adjustments, if […]

 

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