Entries by James Anderson

Reflections Essay

June 30, 2022 in /by

For this activity, prepare a reflection paper, and consider the concepts that you have learned during your readings. Think about what you understand completely and what did not quite make sense. The purpose of this assignment is to provide you with the opportunity to reflect on the material you have read and to expand on […]

 

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The objective of this assignment is to develop a Business Plan for selecting and establishing an E-Business of your choice.

June 30, 2022 in /by

The objective of this assignment is to develop a Business Plan for selecting and establishing an E-Business of your choice. Imagine that you want to start an E-Business; develop your ideas about such a business and write a comprehensive business plan that could be utilized to solicit funding from a lending institution or from the […]

 

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Supply Chain and Logistics Management

June 30, 2022 in /by

I have attached a transcript of the video if you are unable to view. After viewing the video, answer questions 1 and 2, and select one question from questions 3 and 4 to answer. 1. Compare Dell’s supply chain and logistics innovations with the competitive responses from competitors such as the Apple Store and others.2. Discuss the emerging supply […]

 

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External Environmental Analysis

June 30, 2022 in /by

External Environmental Analysis Read the instructions for Experiential Exercise 2.1 on p. 70 of the text, including specific text references on pgs. 45-54. Choose a company for this assignment. This assignment provides students an opportunity to perform an external analysis to see the value of it and prepare for the SWOT analysis assignment. Complete (Write) […]

 

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premium pricing, penetration pricing, economy pricing, psychological pricing, and promotional pricing.

June 30, 2022 in /by

You selected your favorite brand and described the reasons why this brand is so appealing to you. For this assignment, you will use your favorite brand to create an analysis that identifies the strategic direction of price and promotion. (That information is attached, brand is Under Armor) In this assignment, you will research and provide […]

 

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Assignment During this module, you were to do an experiment using your own social media

June 30, 2022 in /by

During this module, you were to do an experiment using your own social media (Module 03 Activity). Looking back at your social media experiment from the week, how did your responses go? Did you notice any differences among groups or countries? What stereotypes did people comment on? Write at least 3 pages answering these questions […]

 

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Discuss the relative importance of the marketing research report to other stages in the marketing research process.

June 30, 2022 in /by

All of the work is almost done. You have designed your research project; collected and prepared your data; and analyzed the results. It is time to communicate your marketing research findings. In order to do so, you must be able to address the following. 1.      Discuss the relative importance of the marketing research report to […]

 

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Social Media Plan- Rough Draft

June 30, 2022 in /by

For this module, we’ll be fleshing out your work from previous weeks to complete a rough draft of your final project. You have already identified your topic and the social media choices for your project, and done research on comparable brands or sites. Now it’s time to get it all ready. This week, you should […]

 

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Develop your revised company’s mission statement and provide a rationale for its components.

June 30, 2022 in /by

In this assignment, you will create a revised company description and mission statement based on the feedback you received in the Week 1 discussion. Then, you will conduct a SWOT (strength, weakness, opportunity, and threat) analysis for the type of beverage you have selected and for your company. As you work on the assignment, consider […]

 

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What research design would you recommend for each of these clients?

June 30, 2022 in /by

Client A is a consumer packaged goods manufacturer with a well-established brand name. The client has focused on manufacturing and distribution for years while the marketing program has been set on “auto pilot.” All had worked fine, though there was a hint of emerging problems when, in the preceding year, market share had fallen slightly. Now, […]

 

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