- Perform an analysis of the social / demographic, technological, economic, environmental / geographic, and political/legal / governmental segments to understand the general environment facing Union Pacific.
- Describe how Union Pacific will be affected by each of these external factors.
- Use the Internet or the Strayer Library to research the industry of your choice in light of the Five Forces of Competition Model. Be prepared to discuss. Cite References.
- From the e-Activity, analyze the industry you selected using the Five Forces of Competition Model to determine the impact of each of the five forces.
- Based on your analysis, determine if the industry is attractive or unattractive. Explain your rationale.