Needs to be done in 4 hours.

Assignment 2: Place (Distribution Strategy) and Promotion

Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise and complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

This assignment represents Section 4 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 4– Place & Promotion (Module 4).

Section 4 – Place & Promotion (Module 4)

• Distribution Channels
• Length & Width
• Direct & Indirect
• Vertical & Horizontal Channel Conflict
• Promotion
• Communication Process & Tools
• Product Life Cycle
• Push vs. Pull

You will create a complete Marketing Plan by the end of the course. You will write the Fourth section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 4 – The Place & Promotion (Module 4). 

Relate all responses using the WBC scenario and the product you have selected to market in Module 1. 

Create a 4 to 6 page Word document for this Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

Use the following file naming convention: LastnameFirstInitial_M4_A2.doc. For example, if your name is John Smith, your document will be named SmithJ_M4_A2.doc.

Submit your assignment to the M4: Assignment 2 Dropbox by Wednesday, June 1, 2016.

1.    Gueutal & Stone (2005) state that an organization’s communication
practices can have a profound effect on how employees respond to an
organization’s compensation practices and whether the organization gets
what it wants. Assess the pros and cons of your organization’s
communication approach in regard to compensation practices. Offer a
different strategy that would provide more value to your organization as
well as its employees. Provide specific examples to support your response.
  2.    Critique the balanced scorecard approach as it applies to human
      resource projects.

  3.    Assess one way to control a project efficiently

  4.    Prioritize the elements of finishing a human resource project

  5.    Suppose you just completed an extensive project and your team is
      showing signs of relief. Unfortunately, you have yet to inform your
      team that they are behind schedule with a second project that
      contains an overlapping schedule with the previous project. Formulate
      a strategy to handle the situation addressing the post activities of
      the first project and balancing employee attitudes

  6.    Use the Internet to research new technologies that could impact the
      workforce, HR, human resource information systems, and world
      economics in the next decade, predict what the workforce attitudes
      and preferences will look like in the next 10 years based on new
      technologies and how HR will deal with those preferences. Provide
      specific examples to support your response.
  7.    Select any three of the following security threats described in the
      textbook (human error, damage by employees, misuse of computer
      systems, theft, computer based fraud, viruses, hackers, and natural
      disasters) and recommend a control for each threat that can be put
      into place to mitigate the breach of organizational information. Be
      sure to provide specific examples to support your response. Rank the
      threats in order of risk and then justify your ranking

Write a one to one and a half page letter to an official of an organization – local, national or international – which argues for a change in that organization’s policy or practice on an issue of great concern to you.

For example, you could write the, the prime minister of Canada, the secretary general of the United Nations, or the leader of an international corporation, charity or country.

• You must have the real name and correct address of the person to whom you’re sending the letter

• It must be a legitimate issue or problem which you describe clearly

• You must argue persuasively for a change in the organization’s policy and clearly state the outcome or change that you desire

• Your letter must demonstrate a keen understanding of the art of persuasion using any combination of appeals to reason (inductive and deductive), emotion and character/ethics

This letter must be typed in proper business letter format, about 300 500 words,