Points: 300
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Assignment 2: Competition, Marketing Mix, and Pricing
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Criteria
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Unacceptable Below 60% F
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Meets Minimum Expectations 60 69% D
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Fair 70 79% C
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Proficient 80 89% B
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Exemplary 90 100% A
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1. Determine the key characteristics of the users of the products and/or services of the health care provider you selected. Weight: 20%
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Did not submit or incompletely determined the key characteristics of the users of the products and/or services of the health care provider you selected.
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Insufficiently determined the key characteristics of the users of the products and/or services of the health care provider you selected.
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Partially determined the key characteristics of the users of the products and/or services of the health care provider you selected.
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Satisfactorily determined the key characteristics of the users of the products and/or services of the health care provider you selected.
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Thoroughly determined the key characteristics of the users of the products and/or services of the health care provider you selected.
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2. Analyze the competitive environment of the health care provider you selected and recommend a course of action for strategic marketing success. Weight: 25%
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Did not submit or incompletely analyzed the competitive environment of the health care provider you selected and incompletely recommended a course of action for strategic marketing success.
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Insufficiently analyzed the competitive environment of the health care provider you selected and insufficiently recommended a course of action for strategic marketing success.
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Partially analyzed the competitive environment of the health care provider you selected and 0artially recommended a course of action for strategic marketing success.
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Satisfactorily analyzed the competitive environment of the health care provider you selected and recommended a course of action for strategic marketing success.
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Thoroughly analyzed the competitive environment of the health care provider you selected and recommended a course of action for strategic marketing success.
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3. Determine which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected. Weight: 20%
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Did not submit or incompletely determined which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.
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Insufficiently determined which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.
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Partially determined which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.
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Satisfactorily determined which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.
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Thoroughly determined which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.
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4. Determine the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected. Weight: 20%
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Did not submit or incompletely determined the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected.
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Insufficiently determined the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected.
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Partially determined the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected.
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Satisfactorily determined the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected.
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Thoroughly determined the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected.
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5. Three (3) references Weight: 5%
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No references provided
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Does not meet the required number of references; all references poor quality choices.
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Does not meet the required number of references; some references poor quality choices.
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Meets number of required references; all references high quality choices.
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Exceeds number of required references; all references high quality choices.
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6. Clarity, writing mechanics, and formatting requirements Weight: 10%
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More than 8 errors present
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7 8 errors present
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5 6 errors present
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3 4 errors present
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0 2 errors present
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