country project

 

MKT371: International Marketing

Instructions for Country Project: Parts I and II

 

The purpose of this project (Country Project) is to familiarize you with an assigned country and its geo politico socio economic background. Before a company can think about exporting its products or services to foreign countries, it must study, analyze, and evaluate the background information of target countries.

 

Each student will be assigned a country randomly. Do not use another country than the one assigned to you. You will have to re do the project if you select a country on your own.

 

 

MY NAME:                 TURKI ALDOSARY

ASSIGNED COUNTRY: Guyana

 

Country Project Part I (a total of 80 points)

 

For your assigned country, you must collect the following information and organize your project accordingly:

 

A separate cover page: Your Full Name, MU ID, Assigned Country

(1 points)

 

A separate content page: Table of Contents with page numbers

(2 points)

       

A separate summary page: A brief executive summary of your project

(2 points)

 

Main body with page numbers: as follows:

 

1. Country’s geography (1 2 pages in an outline format) (10 points)

a. Geographic location

b. List of adjoining or neighboring countries

c. Main geographical features of the country: mountain ranges, main rivers, 

    ocean/sea, etc.

d. Embed images/pictures of the above in this section

 

2. People (1 2 pages in an outline format) (10 points)

a. population and population/birth rates

b. Main ethnic groups and major religions with percentages

c. official language; other major languages spoken

d. Embed images/pictures of the above in this section

3. Economy (1 2 pages in an outline format) (10 points)

a. Gross Domestic product (in $ and growth rate)

b. A brief description of the country’s current economic condition

c. Three major exports; percentages (use charts)

d. Three major imports: percentages (use charts)

e. Currency and its rate with US $

f.  Embed images/pictures of the above in this section

 

4. Technology & infrastructure (1 2 pages in an outline format) (10 points)

a. List of major airports and/or sea ports (embedded images/pictures)

b. List and Ownership of major radio/TV stations (state owned, privately owned or semi private)?

c. Percentages of Use of Internet and smart phones

d. Embed images/pictures of the above in this section

 

5. Common business customs/etiquettes: (3 5 pages using a paragraph format) (35 points) Briefly explain the topics below.

a. customs when dealing with foreigners

b. punctuality

c. giving and receiving gifts

d. dealing with women managers

e. business negotiations

f.  business–related superstitions and taboos

g. Embed images/pictures of the above in this section

 

Here is a few links where you find a lot of online sources:

https://www.cia.gov/cia/publications/factbook/index.html

http://wtfaculty.wtamu.edu/~sanwar.bus/otherlinks.htm  

http://lcweb2.loc.gov/frd/cs/cshome.html 

http://wtfaculty.wtamu.edu/~sanwar.bus/otherlinks.htm 

http://lcweb2.loc.gov/frd/cs/cshome.html 

http://highered.mcgraw hill.com 

http://ciber.msu.edu/ 

http://www.worldatlas.com/aatlas/world.htm

 

 

 

 

 

 

 

 

 

 

 

 

 

Each student has been randomly assigned a specific country for Country Project. Please do not change your assigned country.  If you do not see your name below, it is your responsibility to alert me IMMEDIATELY via Blackboard email.