ethics and social responsibility business assignment

Unit 2 Assignment 


Ethics and Social Responsibility in Business Assignment 


In this Assignment you will read the Cengage® Case Study: “Barclays Bank: Banking 

on Ethics” and then respond to the checklist items in a critical essay based on the 

scenario below. 


Assignment Scenario: 


As a new marketing associate with Barclays Bank, you are tasked with writing a critical 

essay summarizing what transpired during the investigation conducted by the United 

States Department of Justice into the abuse of the London Interbank Offered Rate 

(LIBOR) interest rate regulated by the British Banker’s Administration. This essay, if 

chosen by your new employer, will be the report presented to the Board of Directors. 


Write a 2–3 page, (not including a title and references page), double spaced, critical essay 

responding to the checklist items. For assistance with your Assignment, please use your 

textbook and library research resources. The instructions for you to execute this task are 

as follows: 


Directions for completing this Assignment: 


1. Read the “Barclays Bank: Banking on Ethics” case study. 

2. Learn how to write a critical essay: Click Here 

3. Use APA format and citation style, provide a title page and references, and do not forget 

to use in text citations with their accompanying references so as to avoid plagiarism. 

 4. In your critical essay that includes your thesis, arguments, support, and conclusion, 

respond to the following: 




● Describe the level of ethical development the executives at Barclays demonstrated 

when manipulating the LIBOR interest rates. 

● Did Barclays Bank neglect social responsibility? What could they have done to be 

more socially responsible? 

● What actions regarding Corporate Social Responsibility (CSR) could Barclays have 

engaged in after the scandal broke to set things right and ensure that such an event 

would not happen again? 

● Describe what level of morality would have been demonstrated if executives at 

Barclays asked themselves, “Even though manipulating the LIBOR will increase 

company profits, is it the right thing to do in the long run?” 

● Explain the importance of ethics and social responsibility in marketing as a result of 

your case study analysis. 




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