henry 18

Individual

Environmental Scan Paper

Write a 1,050 word paper in which you complete the following:

 

·         Research and describe the internal and external environments of 2 to 3 real world companies using an environmental scan.

·         Determine what competitive advantages each company has and what strategies each company is using.

 

o    How does each company create value and sustain competitive advantage through business strategy?

o    What measurement guidelines is each company using to verify its strategic effectiveness?

o    How effective are the measurement guidelines that each company is using?

 

Format your paper consistent with APA guidelines.

 
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