Making Content and Promoting It to Acquire Links Discussion

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I’m working on a marketing multi-part question and need an explanation and answer to help me learn.

 

search engine optimization

1.  What is the difference between PPC and SEO?  Define each and provide a screenshot.

2.  How can analyzing the links to a competitor’s website help aid your own link building strategy?

3.   If metadata are no longer used for ranking purposes, why do they still have an important role in SEO?

4. Do you think search engine algorithms can help businesses become better at what they do?  Why or Why not?

 

 
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