marketing kim woods assignment12

 

Needs to be original 2 3 paragraphs per question

 

 

 

: Define what is meant by “brand equity “and discuss what a company can do to maintain brand equity.           

 

.

 

2: Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.

 

 

 

3: How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today?

 

           

 

4: What are some of the personal and business related privacy issues associated with the growth in database marketing and how should they be addressed?

 

           

 

5: Define direct marketing and give some real world examples.