marketing kim woods assignment12


Needs to be original 2 3 paragraphs per question




: Define what is meant by “brand equity “and discuss what a company can do to maintain brand equity.           




2: Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.




3: How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today?




4: What are some of the personal and business related privacy issues associated with the growth in database marketing and how should they be addressed?




5: Define direct marketing and give some real world examples.


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