marketing survey market research and observations
Submit a report of the results of a participant survey. (See Appendix B in the Final Project Document for details of the spreadsheet.) You will survey at least 15 people (but no more than 20), using the survey that you developed in Milestone Two. Record the results in a spreadsheet that you will submit. There should be a record of how each participant rated each determinant attribute (e) overall and each determinant attribute in relation to the product brand (b). Together these indicate the effect of each determinant attribute on the decision to purchase each specific brand (be).
Specifically the following critical elements must be addressed:
1. Data Presentation: Present the result of the participant survey in a spreadsheet.
2. Data Report: Explain the results of the participant survey.
Guidelines for Submission: Milestone Three should follow these formatting guidelines: 1 page, double spacing, 12-point Times New Roman font, one-inch margins, and citations in APA format.