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E-Marketing Plan (25 percent of final grade)

Topic is Sephora…

Launching and upgrading e-marketing sites for a commercial, nonprofit, or government organization require an effective plan. This is your opportunity to practice that professional skill.

Use the 7 section layout on page 478, in chapter 19, of the course text as your format guide. Use ideas from course modules, our textbook, and Internet research to help build your plan. The emarketing plan should represent both “the science and art” of marketing by presenting measurable facts and numerical projections throughout your whole plan as well as being creative and engaging.

Get instructor approval for the organization you plan to e-market by the end of week 1. Post your final e-marketing plan by the due date outlined in the course schedule. Emarketing plans, due to complexity and length, will be graded within 1-2 weeks after the due date for on-time submissions.

Your plan should be at least eight pages long and not more than twelve pages long, which does not include your title page, table of contents, executive summary and References page. Conform to acceptable college-level writing guides, such as APA (American Psychological Association) or UMUC’s Guide to Writing and Research.

Your plan must:

  • be typed, double spaced, and in 12-point Times New Roman font, with margins no wider than one inch
  • be paginated and identified with your full name on the first page as part of a title page
  • contain an Executive Summary section at the beginning of your plan covering key points to takeaway from plan details and be no more than 1 page. This includes your business, marketing and emarketing key points from each section of your plan with logical numerics and brief supporting text.
  • list the Executive Summary and each specific section of the 7 step emarketing plan found in your course text on page 478 of Chapter 19 as part of a table of contents plus as a headline within the body of your paper (see attachment #1 for example)
  • have a References page with a minimum of 6 sources
  • use in-text citations
  • be prepared with word-processing software (Microsoft Word preferred) and name your file name as follows (MRKT457PlanYourLastNameYourFirstName)
  • follow the grading rubric

Please see attachments:

attachment #1 Example of an E-marketing Plan

attachment #2 & #3 Rubric

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