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Unit 2 Individual Project | ||||||||||||||||
Deliverable Length: | 2 3 pages | |||||||||||||||
Details: |
Once a marketer has a thorough understanding of customer needs and the marketing environment, s/he needs to develop a marketing strategy. It is time to put your research skills to good use using your textbook and articles from the library’s full text databases. Click here for the research requirements and guide for this assignment. Continue working with the product/service chosen in Unit 1. Create your own marketing strategy for it.
Your paper MUST include a reference list. All research should be cited in the body of the paper. In text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The body of the paper should be 2 3 pages in length starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 5 6 pages in length. Please submit your assignment as a Word document in APA format using the attached Template.
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