Non Technical Audiences 1Lattle Application Software Product Brief Essay

 

 

Competency

you will demonstrate your mastery of the following competency:

• Present and articulate technical concepts to non-technical audiences

Scenario

You are the manager of a software development team working on new applications for your company, Optimum Way Development, Inc. Your director has called for all development teams to submit product briefs detailing their current projects. The director plans to share the most promising product briefs with clients at an upcoming meeting. You have software design documents for two potential projects.

Directions

You must choose one of the potential products and use the information contained in the technical specification document to create your product brief. The brief is intended to explain the new application to potential clients. (Use the personas created for the 2-1 Milestone as the audience for this project.) You should highlight the features that will appeal to clients and persuade them to purchase the new application. Your brief should include the following:

• An explanation of the features and functions of the product
• Clear definitions of technical terms and concepts that are relevant to communicating the product capabilities
• An explanation of the benefits of using the product within an organization
• Graphics that support or clarify technical information concerning the product
• Appropriate language for the intended audience

What to Submit

To complete this project, you must submit the following:

Product Brief with Graphics
This assignment must be 500 to 1,000 words in length and should include at least two graphics that help clarify technical concepts. Any references must be cited in APA format.

Supporting Materials

The following resource(s) may help support your work on the project:

Resource: Software Design Documents
Use one of these software design documents as the basis for your product brief.

Website: Webopedia
This website gives definitions of several technology terms. You can use this website to assist with defining terminology in the software design documents.

Website: What Is a Product Brief and Why Is It Important?
This website explains the components of a product brief and why it is important. Although you do not need to follow the suggested suggestions exactly, this may act as a starting point for structuring your assignment.

Shapiro Library Resource: APA Style
This Shapiro Library guide goes over the basics of APA-style formatting and citations.

Project One Rubric

Criteria	Exemplary (100%)	Proficient (85%)	Needs Improvement (55%)	Not Evident (0%)	Value
Features and Functions	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Explains the features and functions of the product	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include changing language or composition to meet the needs of the audience	Does not attempt criterion	16
Technical Terms	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Clearly defines technical terms and concepts that are relevant to communicating the product capabilities	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing additional or more precise definitions or explanations	Does not attempt criterion	16
Benefits	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Explains the benefits of using the product within an organization	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include additional or more precise explanation of benefits	Does not attempt criterion	16
Visuals	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Uses graphics to support or clarify technical information concerning the product	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding additional graphics or correcting issues with the use of graphics	Does not attempt criterion	16
Audience	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Uses appropriate language for the intended audience	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include eliminating jargon or using more plain language to convey concepts	Does not attempt criterion	16
Articulation of Response	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose	Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability	Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas	10
Citations and Attributions	Attributes sources where applicable using citation methods with very few minor errors	Attributes sources where applicable, but with consistent minor errors	Attributes sources where applicable, but with major errors	Does not attribute sources where applicable	10
Total:					100%