I’m working on a marketing writing question and need an explanation and answer to help me learn.

 

The Rise Of Instacart And Online Grocery Delivery

https://www.youtube.com/watch?v=WRc3USp1RAQ&feature=emb_rel_pause (Links to an external site.)

How 3 Million Grocery Items Are Delivered To Homes Every Week | Big Business

https://www.youtube.com/watch?v=fnIrwrCq_4Q (Links to an external site.)

Discussion Questions

1. There has been an increase of over 500% in the number of people buying their groceries online since the pandemic started.   Have you ordered groceries or other items to be picked up in the parking lot rather than going inside a grocery to purchase your groceries?  Were you happy with the experience?  Will you do it again?  Why or why not?

2. In addition to the pandemic, what else do you think is driving this increase in online grocery shopping?  Is it busy parents,  people with plenty of disposable income that can afford delivery of their groceries, or something else?  Do you think the market will go back to mostly in-store shopping once the pandemic mask mandates are lifted?  Why or why not?

3.  Have you used Instacart or other delivery services like GurbHub to get food to your hungry household?  What product or service do you wish would be delivered right to your door in the future?  Are there any services that you wish would be provided in your home?  What about  haircuts or manicures?  What about clothing or shoes to try on?  Choose a product or service that you would like to be delivered to your home and share this idea with your peers.