starbucks case 1

Analysis of Forthcoming Change in the Company’s Industry

a. What major trends are likely to affect the profitability of the industry? Which are likely to improve profitability and which are likely to damage profitability of the industry as a whole?

b. Are the trends likely to have particularly strong impact on the company?

c. Are there trends (beyond the industry-level) that are likely to have particular impact on the company’s competitive advantage or disadvantage?Are there major threats to the sustainability of the company’s position?

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