Faris, S (2012) Ground zero: A Starbucks – free Itlay. Bloomberg Businessweek.

According to the article, Italy poses a reputational risk for Starbucks. Examine some of the challenges Starbucks face in addressing that risk. Determine whether there is a strategic advantage to entering the Italian market. How should competitor’s marketing strategies inform and influence Starbuck’s entry into this new market? Should it even enter italy at all .

The resources 3 one should be peer reviewed

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