Strategic Plan

Write  a strategic plan for Macy’s of no more than 3,500 words.

Include: 

 

• Table of contents 

• Executive summary, with a 2-page maximum 

• Company background, organizational mission, vision, and value statements 

• Note. For a start-up, you should focus on the backgrounds and accomplishments of key anticipated management personnel. The goal is to convince the investor that these individuals are trustworthy and successful. 

• Environmental scan 

• Review  strategies and a recommendation for the best strategy for your organization 

• Implementation plan including contingency plans for identified risks 

Format your plan and presentation consistent with APA guidelines.