1. Why is analysis important to the business function of marketing management? (Points : 1)
Question 10. 10. Why is it recommended that the Stars and Cash Cows of the BCG Matrix receive more marketing support than the Question Marks and Dogs? (Points : 1)
[removed] Stars and Cash Cows have more potential to generate cash flow greater than the investment required to maintain them. [removed] Stars and Cash Cows contribute more frequent contact with customers and suppliers, increasing supply chain coordination. [removed] Stars and Cash Cows are high-growth but low-share, meaning that increasing their share can be achieved with investment. [removed] Stars and Cash Cows will quickly reach the end of their product life cycle; marketing support will delay their eventual decline.