what s zara s future strategy in india
Zara’s future strategy in India will keep expanding as Consistent market style and open many stores
attractiveness are :
1. The pursuit of fashion for middle class
2. we can see from the population pyramid, large young population, large target market , a lot of labors and low labor cost
3. though there are many comprtitors, zara is powerful and a lot of evidence shows zara have a high revenue and Zara should keep original expansion strategy, open a lot of stores.
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