homwork
you need to work on the assignment below after reading PPT note of Chapter 13 and page. 378-80 of the textbook
A company’s promotion can include five different types of communication mix: advertising, sales promotion, personal selling, public relations, and direct marketing. You need to compare/contrast the benefits and drawbacks of four promotion strategies, except direct marketing. Make sure to list at least two benefits and drawbacks for each strategy.
1. advertising
2. sales promotion
3. personal selling
4. public relations
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