Mobile Marketing Paper & Presentation

Part 1 POWER POINT PRRESENTATION

CLICK ON THE FOLLOWING ARTICLE LINK BELOW:

https://www.simicart.com/blog/6-mobile-marketing-c…

6 Mobile Marketing Case Studies from Big Brands You Need to Bookmark

Select one (1) case study.

In a PowerPoint presentation, address the following:

1) Which case study did you select

2) What marketing method and use of technology were used in the mobile campaign?

3) How was it effective?

4) How would the technology used in the case study that you chose be used for one of the brands listed below in order to improve their brand awareness?

Subway

Under Armour

The North Face

Dunkin

Fisher Price

Sears

Macy’s

Other brand of your choice (must include supporting evidence that the brand of your choice, outside of the above list, is struggling).

Part 2

Follow the instructions below. This case study will explain and give you a visual understanding on how effective SEO is and the potential that it offers.

It is crucial for you to understand this material, and this will only be beneficial to you. This assignment requires you to fully read the case study and possibly research answers to some questions.

Read the case study by CLICKING THE FOLLOWING LINK BELOW:

https://searchengineland.com/seo-case-study-0-1000…

HERE_SEO case study: Zero to 100,000 visitors in 12 months.

Answer the following questions:

What are Exact Match Domains (EMD); and provide pros and cons on the use of EMDs.

What opportunity does the case study (done by Siege Media) see in its research of Life Insurance?

Why is the content quality low on the LifeInsuranceQuotes website that the research shows? What do you see on the image that makes the website low quality?

What does Siege Media plan to do in terms of content strategy?

Provide three (3) examples of what makes quality content

Explain what is top, middle, and bottom-of-the-funnel content

What is the purpose of earning links and how does it affect SEO?

What does Siege Media suggest in the case study to keep content fresh?