Nike’s Marketing Plan Essay




Create a comprehensive marketing plan for the sport product company that you chose. The plan should be should be at least 10 pages long, but can be longer if necessary to thoroughly complete the assignment. Each plan is to include the following:

  1. Introduction – This is a company overview. Include a definition of the company and its product. Discuss how you want to position the product in the market.

2. Develop a mission statement for the company. What is this company’s purpose? Conduct a thorough SWOT analysis. Develop strategic the objectives of the marketing plan.

3. Discuss current and possible consumers for your product. Identify the core benefits of your product and how these will be used to segment your customers.

4. Determine how the cost of your product will be set. Discuss ways the product will be packaged (ex. ticket packages or plan).

5. Explain marketing tactics that you will use to promote your product. Include tactics for public relations and a plan for the use of social media if applicable.

6. Explain how you will evaluate the success of the marketing plan. What measures will you use to determine whether or not the plan is successful?


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