Entries by James Anderson

BM350 Marketing Management

Directions:  Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the “Assignment […]

 

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Marketing Myopia Essay

Marketing Myopia Essay As discussed in the Unit I Lesson, the marketing concept consists of elements that concern market segmentation and how it relates to target markets. Also, recall that promotion is used to reach those target markets. In this essay, define the marketing concept and summarize its relationship to marketing myopia. Give an example […]

 

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Assignment Steps

Create a Microsoft PowerPoint presentation, Prezi, or Vimeo video, etc. which illustrates one traditional media option (print, TV, radio, billboard, etc.) and one new (social media) media option for your brand and brand strategy for a product or service of your choice. The presentation should be a minimum of 7-10 slides or, if Prezi or Vimeo video, an […]

 

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The impact of disruptive business models

The impact of disruptive business models Purpose: To demonstrate knowledge and analysis of business models through analysis, research and critical thinking skills. Value:            Weight: 15% See Calendar for due date Support all statements and opinions with facts and evidence Answer the questions being asked to the best of your ability […]

 

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Introduction (Company & industry background, key challenges faced by the selected company)

Assignment Outline • Executive Summary • Introduction (Company & industry background, key challenges faced by the selected company) • External environmental analysis for identifying opportunities and threats: Macro (PEST or PESTEL) & Micro (5 Forces Framework for analysing industry structure and the nature of competition) • Internal environmental analysis for identifying strengths and weaknesses: VRIO […]

 

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Basically u need to imagine Ur starting a business and write the MARKETING PLAN

Need a marketing plan to be written on a pizza restaurant which delivers using drone and its name is STROKES PIZZA , its just a marketing plan hence need the below elements met. The below elements must be written using MARKETING CONCEPTS Basically u need to imagine Ur starting a business and write the MARKETING […]

 

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Venturing into traditional retail

Please find below the guidelines for the assignment. Case: Amazon Go – Venturing into traditional retail Sources of Case Study: Harvard Business Review, Ivey Cases and The Case Center Thoroughly read the case and prepare a case analysis report. Please ensure that while writing the case analysis, the following questions are incorporated as a part […]

 

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applicants that they use to identify those who have a good working knowledge of Microsoft Office products.

MIS 1903 (CBA) Assessment 75 points Scenario: You are applying for a job. This particular employer has a special task for job applicants that they use to identify those who have a good working knowledge of Microsoft Office products. A. Using your own words (no quoting/copy/pasting from other sources), write a cover letter for your […]

 

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Price and Channel Strategy

Top of Form Bottom of Form Assignment Content 1. Top of Form Purpose of Assignment This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: […]

 

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Social, Ethical and Legal Implications

Social, Ethical and Legal Implications Assignment Content 1. Top of Form Purpose of Assignment The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help […]

 

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